Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

In our household, scratching reigns supreme. Drew is like a cat—he's always asking to be scratched. I also love a good back scratch, but after a long day of work, there's nothing better than a massage ...