From the beginning, the allure and hype around the MoonSwatch has been driven by designed scarcity more than affordability. Swatch could easily produce more, but doing so would tarnish the vibe, so to ...

The latest chapter in the never-ending ongoing Omega x Swatch collaboration lands this week, timed once again to coincide with a full moon. November’s edition, the Bioceramic MoonSwatch Mission to ...

The story of arguably the most impactful competition in horological history has now passed into legend. In 1965, NASA put out the call for a watch that could withstand the rigors of space travel and ...