One of the most recognizable cars on the road, the Prius is an institution in and of itself. Long before the Nissan Leaf and Tesla Model S helped bring electric vehicles into the mainstream, the Prius ...

If you look at the all-new Toyota Prius and your first thought is that it just doesn't look aggressive enough, then you will be glad to learn that the Toyota and Lexus specialist designers at ...

IT'S ONLY JUST gone on sale in Japan, but already Toyota has wheeled out a few of its own aftermarket parts for the 2010 Prius. Sold under Toyota's Modellista brand, the bodykits range from the ...

Toyota believes the Prius suffers from an identity crisis because hybrids are now common. But from where we stand, people know exactly what the Prius is, especially in Japan: a weird Toyota sedan ...

TRD isn’t the only one releasing components for the facelifted Toyota Prius as Modellista has revealed its own range of accessories for the eco-friendly hybrid. Set to be shown at the Tokyo Auto Salon ...

The fifth generation of the Toyota Prius debuted last night, marking a significant departure from its predecessor’s busy design language while bringing more power and greater efficiency. Wasting no ...

A section of Toyota's display at the 2020 Tokyo Auto Salon is split into two parts: Modellista on one side and TRD on the other. Between these two sub-brands, riding the dividing line, is the ...