Tech companies have increasingly settled on minimal, single-line ... something this good for their own logo,” he said. Callie Holtermann reports on style and pop culture for The Times.

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

Some of the other companies taking up the trend for minimalist branding have also looked to earlier iterations of their logos for inspiration. Kodak has replaced its logo for a version similar to ...

In a dramatic unveiling, musician Justin Bieber has cut ties with his old clothing brand, Drew House, to begin a brand new fashion venture. Swooping onto the scene, Bieber's cryptic new clothing ...

And it goes against the recent trend of minimalist logos with little-to-no identity. Pepsi unveiled a new logo on Tuesday ... might be most apparent in style choices, but now it looks like ...

There’s a new serif in town. Daniel Lee’s stint as creative director at Burberry has begun in earnest after the British brand unveiled a series of campaign images featuring new brand ...

Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it "certainly will be refined." "And soon we shall bid adieu to the twitter brand and ...

The new look aims to “unify’ all of the different apps with the same style, in line with how Instagram has developed as more than just a place to edit and share photos, says the app. Instagram’s ...

OK, so it existed before sneaker branding was even really a thing, but you can’t have a conversation about minimal sneaker branding without it. With a logo hidden on the medial side for the high ...