Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

Social media giant Meta Platforms is introducing Threads video ads Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads.

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.