Kerzner says. “At $100, it’s not a big deal to put [the Apple TV] in the conference room.” By now, the growth of Apple “consumer” products in the enterprise sector is well-known.

The person running the meeting is calling on Ms. Kolokathis, 26, so she gets out her laptop. She pairs it with the room’s giant flat-screen TV and begins ... now able to picture Ms. Smith ...