When are you supposed to build an economic value model to justify a proposed information technology investment? Whenever the CFO or CIO asks you to. But a more subtle answer rests in a decision ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Jaime Meritt is Chief Product Officer at Verint, overseeing product management for the company's market-leading CX Automation solutions. A recent MIT study found 95% of organizations aren’t reaping a ...

Measurement doesn’t begin when the analysis starts. It begins when you decide what you’re going to measure and make sure the ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

Research tells us that some 90 percent of firms in the U.S. employ some form of strategic management system. In other words, they use some system to measure their progress toward the strategic goals ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

In today’s dynamic marketplace, the alignment of marketing performance measurement with firm strategy is essential for achieving sustainable competitive advantage. Marketing performance measurement ...

Mary Kay Gugerty is the Nancy Bell Evans Professor of Nonprofit Management & Philanthropy at the Daniel J. Evans School of Public Policy & Governance at the University of Washington and is the ...

A recurring theme in much of the writing about workspace strategy is the challenge of finding solid, real-world metrics by which to judge whether the strategy you've chosen has yielded the results you ...