A "second wave" is emerging with black matcha, pioneered by Wild Orchard. This Regenerative Organic Certified brand ...

Matcha drinks, parfait and soft serve from Japan’s leading matcha café company have officially landed in New England. Nana’s ...

Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its ...

Asia Blake figured a few people would show up to Matcha Mama's debut in Knoxville. Within minutes, 75 customers were lined up ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first time in 71 years. Export value rose 98.2 percent from the previous year to ...

Matcha, the vibrant green powdered tea traditionally associated with Japan, has gained immense popularity among ...

While it isn’t difficult to make matcha tea at home, you’ll need a few tools if you want to make it like a pro. The best matcha tea sets come with a whisk, bowl, scoop, and sifter, which help create ...

Rachel Barnecut set out to revolutionize matcha with a neighborhood café in Bellevue, Wash. With a little magic, good timing, ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Matcha is having a major moment. People are using this bright-green powder it to make everything from tea, sparkling tonics, and smoothies, to matcha-infused snacks like ice cream and cookies. The hot ...

A TRADITIONAL Japanese tea ceremony is perhaps the last thing one expects to experience in a Malaysian rainforest.