Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings. Google’s AI-powered match type Search Max is rolling out to more accounts, bringing ...

What we know. We know little so far, as Google has not commented on this update. However, ecommerce expert Mike Ryan speculated that it’s an iteration of a “Smart Matching” match type test that he saw ...