The framework contains a number of checklists, templates and tools to simplify the planning process for B2B marketers so that you can concentrate on extracting insight from all the analysis and making ...
A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...
11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...
Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...
In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...
Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...
Managing SEO for a single website can be a complicated task. Dealing with multiple websites across regions, business units, or brands is considerably more complicated. Fast-growing enterprise brands, ...
The last 18 months have presented huge challenges for B2B marketers who’ve had to grapple with the effects of the pandemic at the same time as being blinded by choice of marketing platforms and ...
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