To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

Forbes contributors publish independent expert analyses and insights. I write about marketing strategy. SAP is a global enterprise software firm with ‎€23.46 billion in annual revenues and ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...