To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Forbes contributors publish independent expert analyses and insights. I write about marketing strategy. SAP is a global enterprise software firm with ‎€23.46 billion in annual revenues and ...

B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...