Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

On average, about 21% of a tradeshow marketing budget is spent on accommodation, according to the Tradeshow Institute. Of course, that amount varies based on the tradeshow's location: Shows located ...

and in some of our marketing tactics, we'll focus on specific slices of them. There are so many dimensions to the show, and we have so many levers to pull within the Disney company, when we put ...

Advertisment The brand's presence in the trade show itself represented a carefully orchestrated marketing strategy that balanced two distinct brand identities: globally recognised Schneider ...

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards, which was once a staple for recognizing the work of game marketers.