A former CMO, Sandra Pretorius recently launched a Marketing-as-a-Service agency to support tech startups. Read more at Word & Smyth. Why do so many startups go bust, despite having an excellent ...

I was curious what her startup founders were seeing, in terms of the best marketing strategies they are successfully using today. Alyssa was kind enough to interview ten of her founders ...

For many startups, frugality is a necessity ... Zoho on the path to becoming a $1 billion company three decades later. Marketing pioneer John Wanamaker voiced a painful truth when he said ...

The six finalists represent a cross-section of the global gaming industry, from esports wagering to AI-powered back-end ...

the ScaleUp Exhibitor Package offers unbeatable value for startups looking to scale up their presence at Disrupt. With unparalleled visibility, networking opportunities, and marketing support ...

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm ...

The platform, now accepted into the Microsoft for Startups Founders Hub, is positioned to revolutionize WhatsApp as a mainstream, cost-efficient marketing channel across industries. Leading the ...

At an event in Seattle last month, Microsoft’s Chief Marketing Officer Chris Capossela took the big question head-on: “What’s your strategy to get more startups using your cloud?” ...

AI marketing startup Auxia just raised $23.5 million in combined Series A and seed funding. The startup brings AI agents to marketing and product teams to personalize consumer offerings.