The role of data in driving marketing decisions is only increasing. That means creatives and analysts will be forced to embrace a new level of collaboration. While the two have long-since been allies, ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Sudoku got bigger last month. You may not have been able to carry on your toothpaste or drinks on your last flight, but many tried out sudoku puzzles or helped the person next to them work the ...

Bamboozled by analytics and how it should fit into your marketing strategy? Never fear! Daniel Ng, senior director for the APAC region at data analytics company Cloudera has some hot tips for you here ...

The recent data explosion has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including ...

In KPMG’s 2016 Global CEO Outlook, 84% of CEO’s indicated their concern about the quality of the data they use to make decisions. As organizations deal with ever increasing volumes of data and data ...

Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to ...

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People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

The demand for custom content and instant response in digital marketing is booming. Not only is the volume of content skyrocketing, but also the expectation of audience-specific optimization. To tap ...