Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Data analytics and reporting: Utilize data analytics tools to track and measure event performance ... marketing efforts are data-driven and aligned with organizational goals. Please list some KPIs ...

Reaching your B2B audience gets challenging each year ... it’s essential to track key performance indicators (KPIs) tailored ...

You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter subscribers, so you need a ...

State of B2B Pipeline Growth” survey found why top-performing marketing teams excel and the biggest challenges facing B2B marketers.

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and ...

Every presentation you give them, no matter the status of your key performance ... essential KPIs to share with your board, along with some tips on how to present the data. Sales velocity begins with ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic connections.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’re seeing two potentially contradictory narratives coming from B2B marketing ...