Verizon launches new Simplicity plans dropping activation and upgrade fees while introducing a loyalty program with 3% back on bills and brand perks.

Choose the best travel rewards program for your lifestyle. Read more about how we rank the best travel rewards programs, and ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Michaels has updated its loyalty program, revamping its two lowest tiers and adding a third tier for customers that spend at least $1,000 annually, the company announced Monday. All Michaels Rewards ...

Celebrity Cruises upgraded its Captain’s Club loyalty program with five new milestone levels to reward frequent cruisers.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Members of the program, called "Waymo Premier," will have to pony up $29.99 per month.

Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors. Flexibility, personalization, and surprise rewards are becoming central to how ...