A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...
Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands ...
Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...
Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...
If brands want to take advantage of loyalty programs they must move beyond basics. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free ...
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Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...
The most valuable asset in many casinos now sits quietly in a server room. Loyalty databases capture how often guests arrive, how long they stay, and which areas of the ...
Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. Google now suppports structured data for loyalty program benefits ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...
Airlines, banks, and other financial institutions have firmly planted their flags in the travel loyalty space.
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