Looking to hire a founding marketer for your startup? Here’s a look at the traits to look for, the transformation that should be driven by this person, and common mistakes to avoid. The Fast Company ...

When you’re ready to grow, nothing accelerates that trajectory faster – or derails it harder – than the person you put in charge of your marketing strategy. You need someone who can shape the ...

Ensuring you have the right mix of people on your team is vital to its success. Susan Pechman, chief marketing officer at the NPD Group, offers advice for recruiting the right marketers A wise mentor ...