The Atlanta Falcons faced unexpected backlash after updating their profile picture on X (formerly Twitter) with a retro helmet logo from the 1960s. While the logo was intended to evoke nostalgia ...

Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it ...

The new logo's V-shaped wings emphasize swiftness and power, and mirror the Air Force Symbol and the Polaris Star at the heart of the falcon alludes to the Space Force’s Delta Symbol.

The Falcons aren't stopping there, either. Atlanta is painting its end zones and bringing back the logo it used from 1990-2002. Atlanta established an NFL franchise in 1965 and the Falcons ...