Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world’s top agencies to try to create branding that’s never ...

With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

Ask your coworkers if they understand your logo, as any delay on their part means one of two things: Either they do not “get” it or they hate it, though they may be afraid to say so.

in which the M resembles the Citigroup Center, the H the Empire State Building, and the T’s the Twin Towers. Why are they holding on to the towers? “We’ve kept the Twin Towers in our logo ...

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not ...