Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. LinkedIn recently announced its expanded suite of video tools ...

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets ...

You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans ...

Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for LinkedIn. The Microsoft-owned social network for the working world has yet to ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

LinkedIn is doubling down on video, its fastest-growing in-app element. With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen ...

(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday ...

LinkedIn has been gradually rolling out a TikTok-like video feed. Some creators say making videos has supercharged their engagement on the platform. LinkedIn is encouraging creators to post "short" ...

Building on its growing suite of video features, LinkedIn’s new ad products and partnership with Adobe focus on helping B2B marketers and business influencers gain higher engagement and impressions, ...

After a viewership boom earlier this year, some LinkedIn creators say their video impressions have slumped in the second half of 2025 — a drop the platform attributes to changes in how it prioritizes ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI, marketing & LinkedIn for coaches & entrepreneurs Boost LinkedIn engagement with video. Forget studio setups, ...