It was a win-win: Old Style got to assert its brand, while bar owners got a bright shiny light to lure in customers. Other brands also handed out signs, but not nearly as many as Old Style.

It’s time to turn those Old Style signs right side up and cheers its return ... is revered for its classic Pilsner profile: light in color and body, with medium aroma and bitterness, and ...

Despite its reputation as a Chicago beer—some people have joked that an Old Style sign outside a neighborhood tavern is the civic flag—Old Style is far from the city’s most popular brew.

It has a lot of history being here in La Crosse.” An Old Style God’s Country light-up sign, featuring a flowing river, is perhaps Kulig’s favorite piece, one of 15 signs adorning the walls ...

Many bars around the Midwest have the iconic Old Style sign outside the establishment. Old Style was first made as a premium beer at G. Heileman Brewing Co. in La Crosse in 1902. Heileman was the ...

Custom Old Style tap handles, bar signs and other merchandise will be featured in several local bars. More details will be announced in the near future, a spokesperson said. “It was sad when ...