In last night's episode of Mad Men, "Waldorf Stories," the firm of Sterling Cooper Draper Pryce pitched executives from Quaker Oats on a new slogan and advertising campaign for Life cereal.

In a move sure to resonate with classic advertising devotees, Life Cereal is welcoming back its beloved mascot from 1972, Mikey, in a fresh campaign titled ‘Mikey’s Morning.’ In the new ...