Customer value, also known as Kotler's five product level model, has several tiers and is best thought of as a hierarchy, according to CGMA. This hierarchy determines the importance of services in ...

Nymbus, a full-stack banking platform for U.S. banks and credit unions, has launched Nymbus Levels: an enterprise-grade ...

Being customer-specific and value-centered is how you can gain executive ... especially the higher-level ones, helps gain trust. Who doesn’t like proof of concept? When it comes to value ...

Some represent more long-term value to your firm than others ... you can better determine what's necessary to move that customer to the next level of loyalty. There are six stages of customer loyalty: ...

Your goal should be customer loyalty, not just satisfaction. If lifetime customer value has become harder to predict in the current environment, start focusing on lifetime network value.

“We build a continuous ‘flurry of models’ to predict the lifetime value at different levels of maturity in the customer’s lifetime for a myriad business use cases,” Wiesenberg explained.

The modern finserv customer has high expectations. Accustomed to the ease of mainstream consumer services, they expect the same levels of experience to be replicated across their financial ...