And if you need help, you will ask. The same goes for lead-generation landing pages. You don’t want your website to be that salesperson. Instead, I’ve found it’s best to provide a simple ...

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to g ...

If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming ...

For lead generation or email signup landing pages, consider minimalist templates that highlight your unique value proposition and call-to-action. Overly complicated templates with multiple ...

Great, but what should those goals be? Let’s look at four common goals of PPC landing pages for B2B lead generation campaigns AND some words of advice for achieving optimal performance out of ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...