Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev served as the lead athlete. Now, with the launch of the ...

Brands like Asics, New Balance, and Lacoste make their own flagship tennis shoes beloved by amateurs and pros alike, and like marathon running, tennis is a sport that demands an elite sneaker for ...

Previously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.