Progress doesn't have to mean complete reinvention.

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging feature. Now, the toy company has announced five new compatible sets — all Stars ...

LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...