Microsoft is making significant changes to its Bing search service as it aims to up its challenge to Google, after announcing a new refreshed homepage, new logo and the addition of two features ...

A Microsoft representative told Ad Age on Thursday that the new logo displays better "across Windows devices and services" and the new green color will be easier to see than the previous yellow logo.

SEE MORE Bing’s newest logo features a big “B” and a more ... green “is easier to see over yellow,” and the new look displays well “across Windows devices and services.” ...