The main background below is golden brown -- the better to set off the word "Honey" and a dipper with a single drop of amber liquid that threatens to plop onto the Kix logo, replete with a cereal ...

Since Kix`s 50th anniversary in 1987, sales for the puffed corn cereal have doubled, to $96 million in 1990. In the second quarter of 1991, supermarket sales rose 30 percent from a year earlier ...