As activities unfold, data collected over a longer period should allow marketers to confirm whether their strategy increases the revenue from a single account and whether it shortens the time ...

strategic gains and ease that is brought about by digital account planning approaches to key account management. The Potential Impact Of AI On Digital Account Planning ore and more companies have ...

Account-based marketing remains a key part of B2B strategy, but it often struggles with the same recurring issues. These problems include too many buyers, messages that don’t match up, and ...

Camilo Quintero has been appointed as Vice President for key account management at ECU Worldwide for North America. He will ...