we explored the varying definitions of key accounts in the context of key account management. As an aggregate view, the following definitions were proposed: If we find this acceptable there is ...

Rebecca Aris interviews Hajo Rapp, Senior Vice president, Account Management, and Market Development at Siemens on its successful implementation of key account management and his view of how the ...

The time to modernize account management is now. Adopting digital key account management (KAM) and resulting account-based activities can make a big difference to an organization, but maximizing ...

Account managers these days are often juggling between different applications and digital tools. This leads to data and intelligence being stored in silos. When it comes to account planning, a lot ...

In this week’s executive interview, Jagdish C Belwal, CIO at Tata Motors Limited, along with his colleagues Vinod Sahay, who heads sales and marketing for Medium & Heavy Trucks, and Anurag Dubey ...