Retailers gain a granular understanding of customer journeys within their physical locations by leveraging retail in-store analytics. The data insights generated are crucial to optimize store layout, ...

In-store retail media advancements are particularly beneficial to ... Grocery TV CEO Marlow Nickell and Head of Data and Analytics Dallas Griffin noted that the company experimented with measuring ...

Retail media is booming – but it’s also fragmenting fast. As more retailers launch media networks and brands funnel budgets ...

This partnership highlights how Skypad's platform aims to redefine collaboration at Famous Footwear and to establish a ...

Europe-based Advertima is a leading in-store retail media technology specialist, bringing the power of real-time audience data, campaign analytics and performance measurement to physical stores.

NEW YORK CITY — The industry’s call for standardized retail media metrics has been heard. On Wednesday, the Interactive Advertising Bureau released industry definitions and measurement standards for ...

Finding your way around large shopping centers can feel overwhelming. Many shoppers struggle with confusing layouts, missed ...

In-store retail media – opportunities for brands to advertise within the physical retail environment – is perhaps the fastest growing segment of the retail media landscape, Data suggests that spending ...

This is a good sign for retail in the holiday period,” said Joe Shasteen, global manager of advanced analytics for RetailNext. Sensormatic Solutions reported a similar trend for shopper traffic ...