The 5th step in the process of understanding data is to find new ways to find inspiration. Those brands that have the deepest connection with their consumers have a well-defined process of finding ...

It's a battle as old as time. You've been assigned to an important project with a tight deadline, but your inspiration's running dry. The clock is the ultimate enemy, bringing a new bout of anxiety ...

Stop for a moment and ask yourself this question: ‘When was the last time I felt inspired’? Really inspired, not just interested. If you were inspired by something or someone, it would cause you to ...