Interpublic today will make public a plan for improving the operating efficiencies and cross-agency collaboration of its two global media networks - Initiative and Universal McCann - that has already ...
Interpublic, in the throes of a plan to find greater operating efficiencies among its media operations, just found two: The consolidation of one of its boutique media buying and planning units into a ...
Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. Initiative won the business after a competitive pitch and will take over the account from 1 ...
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