You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

With the football season coming to an end, it’s time for the Ducks to hit the transfer portal to fill in some much-needed positions following... For brothers Drew and Dawson Prickel, basketball has ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Forbes contributors publish independent expert analyses and insights. Creator marketing expert: fashion, lifestyle, & wellness brands. Influencer marketing is a $24 billion industry. Despite economic ...

Extravagant influencer marketing campaigns are sparking online backlash. Poppi drew some criticism for loaning out vending machines to influencers for the Super Bowl. We spoke with marketers about how ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision matching is becoming the new baseline. The industry has reached the point where ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. As a public relations professional working in the hospitality and ...

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.