Combined with the exceptional talent at Inca, we expect Goat to play a critical role in helping us define the next era of media at GroupM.” According to Mark Read, chief executive of WPP ...

Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA to create the industry’s first truly global influencer marketing agency with more ...

We are delighted to combine forces with the amazing talent at INCA to deliver even better value for our clients all over the world.” Mark Read, CEO, WPP, said: “Influencer marketing is a ...

WPP has announced the acquisition of Goat, one of the world’s leading influencer marketing agencies. Goat specialises in data-led end-to-end influencer marketing campaigns grounded in ...