but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice. Whether you opt for stylish black or exuberant orange, many small business ...

So just how does logo color influence the ways in which consumers ... The opinions expressed here by Inc.com columnists are their own, not those of Inc.com. The super early-rate deadline for ...

When it comes to identifying your brand, your logo is probably the first thing ... almost entirely on the neural machinery behind color, believes the science behind color processing to be very ...

The last time we wrote about a Google logo update was back in September 1, 2015. That change was more radical, shifting from serif lettering to ...

Or blue. A new study from University of Oregon and University of Cincinnati reveals that a logo’s color can influence whether consumers think a brand is ethical or not. Sure enough, green and ...