marketing and services group, working for the tech giant for more than three years, according to his LinkedIn. He started with Microsoft in 2012. Piñeyro Sublett joined IBM in February ...

IBM and Facebook are teaming up to offer marketers new integrations between the two platforms. IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s ...

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective.

Recently, I spoke to IBM’s internal branding, advertising, and content marketing professionals about the campaign. As you might imagine, a lot of focus group research goes into such a campaign.

IBM's Watson Marketing platform officially launched as a standalone company on Monday, about three months after IBM announced it would sell off its commerce and marketing cloud business to the ...

IBM just announced a digital marketing platform that includes capabilities acquired in its Silverpop deal and rebrands an existing platform. The news came this morning at its SmarterCommerce ...

IBM said it was using Adobe's tools, which can generate images from text-based prompts, to help with marketing campaigns. It is an early test of Adobe's strategy to create AI systems trained on ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...