IBM Chief Marketing Officer Carla Piñeyro Sublett is no longer in the CMO role as the company looks to make changes with its marketing division. Beginning today, IBM’s marketing division will ...

marketing and services group, working for the tech giant for more than three years, according to his LinkedIn. He started with Microsoft in 2012. Piñeyro Sublett joined IBM in February ...

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective.

IBM said it was using Adobe's tools, which can generate images from text-based prompts, to help with marketing campaigns. It is an early test of Adobe's strategy to create AI systems trained on ...

IBM's Watson Marketing platform officially launched as a standalone company on Monday, about three months after IBM announced it would sell off its commerce and marketing cloud business to the ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

IBM just announced a digital marketing platform that includes capabilities acquired in its Silverpop deal and rebrands an existing platform. The news came this morning at its SmarterCommerce ...