Then came Paul Rand with his iconic rendering of the IBM logo in 1956. Many design historians see this as the definitive turning point in logo design. Shortly thereafter, Ivan Chermayeff and Tom ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief ...

On Friday, IBM announced that they would be rolling out a new logo emblematic of their "pro-diversity advocacy." The company is known for their commitment to the community and is one of the 60 ...