Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action. The ...

In 2012, world leaders at the United Nations Conference on Sustainable Development in Rio de Janeiro began to discuss a set of universal goals that would meet the environmental, political and economic ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...