Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Apparently businesses have reached the frontier of ‘big data’. But what is this supposed new landscape and should marketers be hurrying to stake their claim? Alex Blyth investigates In May 2011, ...

Data has become the new currency of business. Without it, informed decision-making is nearly impossible. In the age of digital transformation, companies are drowning in data—from operations and ...