In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll through ...

In an industry where trust means everything, content marketing has become an important tool for lawyers to help them build credibility, increase visibility and grow their practice. However, content ...