“Whether it’s a secret menu item at a fast-food restaurant or a hidden symbol within a logo, hidden elements create a sense of discovery that people enjoy sharing,” she explains. This is an ...

According to GYG, this hidden element is no accident and symbolises their “love of fresh ingredients”. Have you ever noticed the hidden gem in the Guzman y Gomez logo? And while you might have ...

People have been left gobsmacked after noticing there's a hidden symbol inside FedEx's logo - and it's not the arrow. As eagle-eyed customers will know, the delivery company's logo is more than a ...

Li. With you so far. Lead? Pb. There are actually a few things that help explain the dissonance between elements’ names and their symbols, says Sam Kean, author of The Disappearing Spoon and ...