DAYTONA BEACH, Fla. – Volusia County Chair Jeff Brower is set to meet with the owner of the Hard Rock Hotel after snubbing the Daytona Beach resort this weekover its beach-driving restrictions.

Back in 2014 a Hard Rock hotel was first announced for Daytona Beach, which began the long, tumultuous journey that led to the recent opening of the hotel. The hotel finally opened last month ...

DAYTONA BEACH — As Hard Rock Hotel prepares to cut the ribbon on April 25 to officially celebrate $1 million in renovations to mark its fifth anniversary in May, it’s a fitting time to look ...

Local officials with the Daytona Regional Chamber of Commerce and representatives from Hard Rock came out Tuesday morning for the official ribbon cutting. Representatives said the hotel’s guitar ...

Hard Rock International has confirmed it will expand its footprint in Florida with the opening of a new hotel in Daytona Beach later this year. The 200-room beachfront hotel will mark the brand's ...

The Hard Rock Hotel Daytona Beach is set to open in early 2018, perhaps as early as Valentine's Day. The 200-room, beachfront property is located on North Atlantic Avenue, just a 15-minute drive ...

DAYTONA BEACH — On the sand among the dozens of Jeeps just south of Hard Rock Hotel, Bonnie Brock points to her well-traveled 1999 Jeep Wrangler as a testament to the devotion of the brand ...

Less than a month after his unexpected departure from the Hard Rock Hotel, homegrown Daytona Beach hospitality leader Androse Bell started a new role this week as general manager of The Daytona ...

Summit Hospitality Management Group plans to bring the Hard Rock brand to a renovated oceanfront hotel in Daytona Beach. Family-run Summit acquired the 1950s-vintage Desert Inn in Daytona Beach ...

Many Daytona Beach resident would love to see a 250-room Hard Rock Hotel on a piece of oceanfront land, but they are getting weary of seeing a vacant lot, and some said they are wondering if the ...

The Hard Rock Hotel is coming to the world’s most famous beach.Daytona Beach City Manager Jim Chisholm said Thursday that the new hotel could be a game-changer for the city.Canadian Investment ...

DAYTONA BEACH, Fla. – Hard Rock International announced Tuesday that it plans to open a luxury beachfront hotel in Daytona Beach later this year, its fourth property in Florida. The hotel will ...