It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

To me, one of the more exciting developments in the SEO world in recent years is the growth and development of semantic markup and related technologies. It’s somewhat dizzying to think of the full ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

HTML5 is a big change from early HTML: it is now more “structurally semantic” and presentation has been moved to the CSS vocabulary. So it is much more like a document DTD in the XML tradition with ...

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a ...