The ultimate sign of shadow influence is that the group feels significantly more relaxed, fun, and authentic when the ...
Professor Kijung Shin's research team at the Kim Jaechul Graduate School of AI has developed an AI technology that predicts complex social group behavior by analyzing how individual attributes such as ...
When the COVID-19 pandemic broke out, a bizarre conspiracy theory swept through global social media: that the disease was caused by radio-frequency emissions from 5G cell phone towers. The wild ...
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...
"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
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