Siegel+Gale’s Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect. What makes a logo successful? Ask a dozen ...

just that little bit of known intent,” Oberman tells Co.Design. “Another logo I love is the original Late Night with David Letterman logo. It was very particular, designed to look like a ...

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Nike's "swoosh" is one of the world's most recognisable logos From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos.