Full Swing has become one of the biggest names in golf technology, powering TGL and counting Tiger Woods among its investors.

ORLANDO, Fla. – Launch monitors revolutionized our understanding of the golf swing by measuring things that were once unmeasurable, replacing guesswork with objective analysis. That’s why those ...

A new kind of technology is changing how golf courses are maintained.

Golf has never been short on gadgets. We have rangefinders, watches, launch monitors, simulators, phone apps, smart grips, ...

From where I sit, 3D technology as it relates to a golf club has always been a “yah, someday” concept. I remember the first time I actually saw something get 3D printed — it was probably seven or ...

Shane Lowry of The Bay Golf Club plays a shot into the massive simulator screen during a TGL match earlier this season against the New York Golf Club at the SoFi Center in Palm Beach Gardens, Florida.

Putter design in golf has been largely unchanged for a century, but technology has finally made a difference that can help ...

Cobra deserves to be discussed as one of the most interesting technology companies in golf equipment today because its best ideas have rarely been cosmetic. They have been functional, player-focused ...

They were called Konica Minolta Swing Vision. You probably remember them, too. And they were my favorite part of golf broadcasts growing up. These sub-90 second segments narrated by Peter Kostis gave ...